French Riviera
In 2013, Façonnable undertook a comprehensive brand overhaul to reconnect with its original heritage: the timeless elegance of the French Riviera.
The brand initiated a strategic repositioning inspired by the Côte d’Azur lifestyle, resulting in a new creative direction applied across all touchpoints: visual identity, logo, website, advertising campaigns, retail concept and overall fashion style.
This relaunch also marked a major milestone for Façonnable with the introduction of its first-ever women’s collection.
Jean Cocteau Collection
The year 1950 stands as a defining moment of creativity. Under the sun of Nice, Façonnable was born, as Jean Cocteau released his poetic film Orpheus. A natural dialogue between fashion and culture, which Façonnable chose to honor through a tribute to the Poet and his legendary elegance. Deeply rooted in its heritage, Façonnable continuously draws from its origins to shape the world of its collections, establishing itself as a true emblem of French style and the art of living.
